MINNEAPOLIS – September 29, 2026 – Champion, the AI platform that helps enterprises turn their most influential customers into their top growth engine, today announced a $5 million growth round. The round was led by Armory Square Ventures, with participation from Homegrown Capital, High Alpha, Bread and Butter Ventures, Flyover Capital, Refinery Ventures, Alumni Ventures, and Flywheel Capital.
This investment will fuel Champion's mission to restore human relationships in enterprise B2B buying at a moment when seemingly infinite AI-generated outbound and content has made buyers more skeptical of vendors than ever, collapsing trust in the B2B buying experience.
"Every day we hear from customers that the old sales playbook is breaking down," said Jeff Reekers, CEO of Champion. "Buyers don't buy into generic outreach the way they used to, and companies are realizing they need an actual strategy for earning that trust back. This funding lets us go all in on the alternative and help our customers turn real relationships into their biggest growth engine."
Champion is pioneering Customer Revenue Orchestration, connecting customers to key revenue moments throughout the buyer journey. Across its customer base, Champion has already impacted hundreds of millions of dollars in revenue by activating customers at key moments where their experience matters most.
"Trust has become one of the scarcest resources in B2B buying, and most companies don't have a real strategy for winning it back. Champion does," said Neenah Jain, Partner & CFO at Armory Square Ventures. "The team has built a product enterprise customers rely on, and we're proud to back them as they take this next step."
With this funding, Champion plans to deepen its AI capabilities that match the right customers with the right revenue opportunities at the exact moment of impact and scale its enterprise partnerships to create seamless connectivity across core data and platform tools.
“Partnering with Champion transformed our entire approach to advocacy,” said Kyra Shannon, Head of Global Customer Marketing and Reference Programs at Coupa Software. “The speed and accuracy of the matches mean we're tightly aligned with our CRO's revenue targets and allowed to focus on strategic growth.”
About Champion
Champion is an AI Customer Revenue Orchestration platform that helps B2B companies identify, activate, and mobilize their most passionate customers. Leveraging AI, Champion empowers marketers to build authentic relationships with their customers, drive organic growth, and build an efficient expansion engine.
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